In Apple’s Mac line-up, there is this peculiar thing that is happening. Right now, Apple is selling an all-in-one computer which starts at $1,299. That computer, the iMac, comes with a 24-inch display. A slightly bigger display, the Studio Display, is priced at $1,599. Why does Apple sell a standalone display that costs more than an all-in-one computer? And is that Studio Display worth it against the iMac?
History To understand why Apple’s Mac and Display line looks like this, you have to peek back at history.
When Apple first released the Pro Display XDR in WWDC 2019, maybe was impressed by the professional grade monitor but was shocked by the $5,000 price tag and there was an audible collective groan when they announced the $1,000 stand that you need to purchase separately. For the Mac Studio, a semi professional Mac that was unveiled during “Peek Performance” event in March, Apple also unveiled the Studio Display, a semi professional display.
The neon lights start flashing in a dazzle of colors, the background hipster music blares giving an upbeat mood. More dazzle of neon colors goes around and the camera zooms out to reveal the Apple logo and a figure appears dress in bright blue with a yellow Apple Watch band. That person is the CEO, Tim Cook, and he as always, begins with his signature move: “Good Morning !!”. “Peek Performance” show has started and it is the first Apple event of the year.