When Apple first released the Pro Display XDR in WWDC 2019, maybe was impressed by the professional grade monitor but was shocked by the $5,000 price tag and there was an audible collective groan when they announced the $1,000 stand that you need to purchase separately. For the Mac Studio, a semi professional Mac that was unveiled during “Peek Performance” event in March, Apple also unveiled the Studio Display, a semi professional display.
The neon lights start flashing in a dazzle of colors, the background hipster music blares giving an upbeat mood. More dazzle of neon colors goes around and the camera zooms out to reveal the Apple logo and a figure appears dress in bright blue with a yellow Apple Watch band. That person is the CEO, Tim Cook, and he as always, begins with his signature move: “Good Morning !!”. “Peek Performance” show has started and it is the first Apple event of the year.