There is an old saying which stated imitation is the sincerest form of flattery. A few years ago when Apple launched its Apple Silicon, Intel responded by saying that Apple is a “lifestyle brand and we have to be that good.”. What difference 3 years has made. Apple introduced Intel Core Ultra, which is based on their latest architecture core codenamed Meteor Lake and from their presentation, it seems it was a major shift from Intel in how they do things.
Apple launched the iPhone 15 Pro during their annual September event. Together with their new smartphone, Apple also launched a new mobile processor inside the flagship smartphone called the A17 Pro. While there are a lot of factors that give a very warm response to the iPhone 15 Pro such as the new titanium body, new camera system, and USB-C port, the A17 Pro is perhaps one of Apple’s most recent groundbreaking technologies.
Before we start, I would like to share two stories. When Google acquired Android way back in 2005, Google had the foresight that the next era of computing which started with mainframe, then minicomputers, then personal desktop and later desktop would be miniaturized to the smartphone. Google had a product ready only to be stopped by the first iPhone launch in 2007, which proved to be so ground breaking that Google had to go back to the drawing board and redesign Android to be more like iOS.