Right before Halloween, Apple dropped some product updates with the theme “Scary Fast”. The drops are a bit unusual for Apple because it’s the first time that they dropped at 5 pm (usually it’s 10 am in California) and historically quite late (usually by mid-October).
The event unfolded in a record time of 30 minutes (usually it’s over an hour of product showcase extravaganza). So here’s what you need to know from Apple’s October Event of 2023.
There is no doubt that the iPhone is Apple’s most important product. When looking at the revenue graph, the money that comes from the iPhone is like a mountain compared to other Apple products. So there’s no reason to believe that Apple pulled all the stops to ensure their September product reveal would be the best of the entire year. Just in time for the holiday shopping season.
And this year, things are no different.
The stage is set, everybody comes in and when the time comes, Tim Cook, the CEO of Apple comes in and shouts “GOOD MORNING!!” And the crowd roars. Now the light pops up and the video starts. Yes, the lesson learned from the pandemic is it’s better to do the entire presentation in a pre-recorded video format than a live presentation.
As usual, September is the most important event for Apple because it’s when they reveal their cash cow product and this time is no different.
Update: Apple has sent out invitation to the September event with the tagline “California Streaming”. The online-only event is scheduled at 10am PDT, 14th September 2021. Apple logo is in neon white and color themes indicates dark blue, sunset red / pink.
Update: Apple has updated their website to the event. If you have an iPhone, you can click on the event page and it will launch an AR page.