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      <title>Apple Is No Longer a Product Company</title>
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      <description>&lt;p&gt;In late July, Tim Cook delivered &lt;a href=&#34;https://fortune.com/2026/07/30/tim-cook-signed-off-on-his-final-apple-earnings-call-with-a-warning-about-a-hundred-year-flood-in-memory-chip-pricing/&#34;&gt;his final earnings call as Apple’s CEO&lt;/a&gt;, announcing the company’s best third quarter in history. While headlines focused on warnings about component price volatility, a deeper story emerged from the financial reports: Apple’s rapid evolution from a hardware giant to a services powerhouse.&lt;/p&gt;&#xA;&lt;p&gt;For years, Apple was synonymous with iconic products — the iPhone, iPad, and Mac. But today, Apple’s fastest-growing business isn’t a device you can hold: it’s services. The transformation has been remarkable, and it’s reshaping both Apple’s business model and the tech industry itself. Apple is no longer a product company, or least it will not be in the future.&lt;/p&gt;</description>
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