Apple is known for their sleek products and industry leading designs, but in the background, they are also one of the leading chip designers in the world. Their System-on-Chip (SOC) which runs their best selling iPhones are legendary, but Apple has been playing with and designing ARM chips far longer than you think. Here we study the evolution of the Apple A-series SOC which generally serves as the main processor for their iPhones, iPads and other devices.
Another year, another iPhone is revealed and Apple makes a few hundred billion dollars. But behind a stellar product lies stellar engineering to make the iPhone one of the most beautifully engineered products in human existence. And like every year, Apple reveals a new processor running in the iPhone that makes magic things happen at the palm of your hand.
But how does it fare against the competition? As we all know, you always have to be on the move in the tech industry, otherwise you’ll be left behind.
The stage is set, everybody comes in and when the time comes, Tim Cook, the CEO of Apple comes in and shouts “GOOD MORNING!!” And the crowd roars. Now the light pops up and the video starts. Yes, the lesson learned from the pandemic is it’s better to do the entire presentation in a pre-recorded video format than a live presentation.
As usual, September is the most important event for Apple because it’s when they reveal their cash cow product and this time is no different.