The most intangible product that Apple made is now the second biggest contributor to Apple's bottom line. Expect Apple to look more ways to make money from this segment especially in this economic downturn.
  • Prediction: As a growing segment, of course Apple is looking for areas of growth. So expect better programming, more options and possibly new services.

Apple services has grown from an afterthought to the 2nd biggest contributor to Apple revenue base. So it is expected that Apple will continue to push to grow this segment of Apple business with new features and offerings.