The most fun segment of Apple's business where Apple constantly looking ways to make fun and functional products which could turn out to be a hit.

This is a grab bag of other segments that Apple tries to compete in. Some products, like the AirPods, makes billions of dollars for Apple.

AirPods


Apple might bring in lossless audio on the next AirPods Pro with their own BlueTooth protocol.

Last year, Apple introduced AirPods 4 and added USB-C to the AirPods Max. In some select markets, AirPods Pro 2 is on discount during the holiday shopping season. So most likely, Apple will introduce AirPods Pro 3 during the all-important September event.

Music & TV


A $199 M4 Apple TV can move the needle in Apple's effort in the console gaming space, but software (or the lack of support thereof, remains an issue).

Apple’s “hobby” project, the Apple TV bought a streaming set-up box to the masses way back in 2007. Today, almost every TV on the market
is a SmartTV which makes selling a streaming box difficult.

Apple has been trying to enlarge the piece of the gaming pie for years now. The current Apple TV 4K is quite powerful with the A15 Bionic, the same chip that runs the iPhone 13 Pro. One of Apple’s casual moves is trying to make Apple TV a console gaming platform.

Apple could move the needle by putting the powerful M4 chip in an Apple TV body and selling it for $199. With the Sony PlayStation 5 costing around $399 in early 2025, an M4 Apple TV could really be a threat. But as Apple always finds out, the problem isn’t the hardware, but the games that is running on the platform.

Displays


Apple has replaced the Pro Display XDR with the Studio Display XDR. The Studio Display XDR has been updated to have a Thunderbolt 5 hub and faster processor.

Apple’s move on the display market is unique among its peers. Unlike others where everyone will put the cheapest price on the display, Apple tends to put the best build quality, technology, and design in their display.

The results speak for themselves: one of the earliest 6K display on the market. One of the unique 5K displays on the market. However, competition has caught up to Apple with Dell offering a similar, albeit slightly lower build quality at a quarter of the price.

As of March 2026, Apple only has 27-inch 5K display for sale. The standard display starts at $1599 while the Studio Display XDR will set you back a whopping $3299.