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There is no doubt that the iPhone is Apple’s most important product. When looking at the revenue graph, the money that comes from the iPhone is like a mountain compared to other Apple products. So there’s no reason to believe that Apple pulled all the stops to ensure their September product reveal would be the best of the entire year. Just in time for the holiday shopping season.
And this year, things are no different. We have new iPhones, new Apple Watches, new wireless headphones and a surprise. Hundreds of billions of dollars are going to Apple’s bank account.
iPhone 15
Displays: The displays are updated for the iPhone 15. Peak brightness is 2000 nits, which means you can view the phone under the bright sun.
USB-C port: Because of an EU law that will come into effect in late 2024, Apple was finally forced to change their decade-old Lighting port to USB-C. The USB speed is limited to USB2 speed (480MBps)
Telephoto zoom: Because of the new camera sensor, you’ll get 2x telephoto zoom. Apple cleverly corp the middle part of the sensor to do ths.
Automatic Portrait Mode: When you use a camera and pointing at a person, the iPhone will know this and automatically save all the depth data. You then can put on Portrait Mode later after post.
A16 Bionic chip: The chip of the iPhone 14 Pro is now on the iPhone
New Minimum Storage: The useless 64GB storage option is gone. The floor is now set at 128GB and goes up to 512GB
Availability and Pricing: The iPhone 15 starts at $799 while the iPhone 15 Plus starts at $899. They are available are launched at the following dates:
- 40 regions including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S: 22 September
- Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions: 29 September

iPhone 15 Pro

New A17 Pro chip: The headline feature is the new A17 Pro chip. It is one of first 3nm chip in the wild. Also first time Apple use the word ‘Pro’ in a mobile chip.
new A17 Bionic chip: First 3nm chip by Apple. one of the earliest chips to use 3nm manufacturing process. This will be interesting.
Higher memory: Apple never mentioned in on state but the new iPhone 15 Pro has 8GB of memory: the highest in an iPhone.
USB-C port: Just like the iPhone 15, the iPhone 15 Pro has a USB-C port replacing the Lighting port. Unlike the iPhone 15, the iPhone 15 Pro supports up to USB3 speeds which translates into 10GB/s, due to the A17 Pro chip.
New titanium body: A first for an iPhone, Apple uses titanium as the body. Expect the new iPhone 15 Pro to be lighter than the predecessor
Storage: Starting from 128 GB and goes up to 1TB.
Easier to Repair: The iPhone 15 Pro internals has been redesigned to make it easier to repair.
Availability and Pricing: The iPhone 15 Pro starts at $999 while the iPhone 15 Pro Max starts at $1099. Availability is as same as the iPhone 15.

Apple Watch Series 9

New S9 chip: Faster chip than before. GPU is 30% faster so animations are smoother. Also, it has a 4-core neural engine.
Brighter display: Max brightness is now up to 2000 nits. Yes, two thousand nits.
1 nit display: If you are in a dark room and don’t want to be blinded by your Apple Watch, the display goes down to 1 nit.
Log your health data: You can log your health data via Siri.
Apple Watch Ultra 2

Even brighter display: The brightness goes up to 3000 nits.
Environment
Apple’s commitment to the environment is showcased in the presentation with Apple’s stated goals of being carbon neutral by 2030.
Recycled materials: Apple states that a lot of the material used in building the devices are recycled. For example, the cobalt in the batteries is 100% recycled, fibers in the watch bands is used from recycled fibers, the aluminum in the casing is recycled, and the copper in the wires is also recycled.
AirPods and others
Plug
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Base | Pro | |
---|---|---|
iPhones | iPhone 14 / iPhone 14 Plus - (Amazon) | iPhone 14 Pro / iPhone 14 Pro Max - (Amazon) |
Watch | Apple Watch SE (Amazon) / Apple Watch Series 8 (Amazon) | Apple Watch Ultra (Amazon) |
AirPods | AirPods (Amazon) | AirPods Pro (Amazon) / AirPods Max (Amazon) |
iPad | iPad (Amazon) / iPad Mini (Amazon) | iPad Air (Amazon) / iPad Pro (Amazon) |
Laptops | MacBook Air (Amazon) | MacBook Pro (M2 Pro: Amazon) |
Desktop | Mac Mini (Amazon) / iMac (Amazon) | Mac Studio / Mac Pro |
Displays | Studio Display (Amazon) | Pro Display XDR (Amazon) |
Other Ecosystem Items
Related:

Apple September 2022 Event Recap
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