For the article on Apple M2 Pro / M2 Max against the latest Intel i9-13980HX, read here.

When Apple released the first Apple Silicon, the M1, way back in 2020, it caught Intel by surprise. Something that was meant to be entry level, and require no more power than a night light has beaten their top of the line laptop processor by a huge margin. Since then, Intel has gone back to work and pulled out all of the stops to ensure performance superiority, at all costs. And in January 2023, during CES 2023, Intel unveiled their latest creation: the 13th generation Core processor with the flagship i9-13980HX which Intel claims to be the most powerful mobile processor in the world.

While the official product hasn’t hit the streets yet at the time of writing, we take a look at their press junket and compare them to the base M2 from Apple and see how things went. Spoilers: Intel is more like the brute force Bane while the M2 is the smarter Batman.

Executive Summary:-

  • Intel announced the 13th generation Core processor at CES 2023
  • Intel claims that it is the most powerful mobile processor ever created
  • With 24-cores, 128GB memory support, Wi-Fi 6E with Double Connect, dual Thunderbolt 4 controllers, it a very capable chip.

Apple M2

The M2 was released in the 2nd half of 2022 during WWDC ‘22 with the introduction of an all-new MacBook Air and repurposed 13” MacBook Pro. In summary, Apple found out what people liked about the first generation of Apple Silicon and applied what was learned into the 2nd generation of Apple Silicon starting with the M2 chip.

As an overview: the M2 is the continuation of Apple’s tradition of designing everything in-house and putting all together in a single package: compute, graphics, I/O, memory controller, storage controller and now custom engines are put in a single chip, also known as System on Chip (SOC). But the M2 is an improvement over the already powerful and good M1: more compute cores, more capable graphic cores, new Media Engine to handle ProRes files and slight bump in clock speed (which in typical Apple fashion is not disclosed).

Apple basically write down what was learn from the first generation Apple Silicon and put the improvements in the M2.

The real magic is all that performance is packed into something that runs on 10W of electricity (a bright LED lightbulb) so Apple can make something unique: a fanless ultra compact laptop that can do 4K video editing and stay on battery power for the whole day, something their Intel based competitors still have no answer to.

Intel Core i9-13th generation

Since Intel was humiliated by Apple in 2020, Intel has stepped up their game to be the king of performance - by any means necessary.

Intel Core general lineup. Last major update with in the 12th generation where they introduced the HX-series

Chip line up:… Traditionally, Intel has a mix of chips based on performance levels and features, since generation 12, Intel has introduced a new variant: the HX-series, where performance levels are in the extreme. Before this, there’s the U-series where it is the “common” spec, the P-series is the mid-tier performance and the H-series is the high performance chip. The HX-series is basically everything turned up to 11.

The HX-series platform for the 13th generation Core i9. Basically cores galore, fast memory lanes and power hungry.

Multiple types of cores: … Since the 12th generation, Intel has introduced hybrid cores: a mix of performance and efficiency cores that are typically seen in mobile chips which Apple capitalize on their M1 chip. Now, the i9-13580HX has cores galore: 16-performance cores and 8-efficiency cores. Combined, they can run 32 threads at the same time. Intel also introduced Thread Director so the Operating System can assign the appropriate job to the appropriate cores.

Runs fast:… In base more, the efficiency cores run at 1.6GHz while the performance cores run at 2.2 GHz. In Turbo mode, aka beast mode, the efficiency cores bump to 4.0 GHz and the performance cores run at mind-blowing 5.6 GHz. When Intel for years has been struggling to move past 5 GHz clock speed, we are now back in the clock speed wars with the expectation of a 6 GHz processor on the horizon.

Runs hot:… Unlike Apple’s approach which is to have maximum performance on a very limited power budget, Intel is happy to get performance at any power budget. The result is a chip that needs 55W just to run it and can suck up to 157W (!!) in beast mode. Considering the maximum battery size allowed on laptops is 100Wh, I doubt you can have full power on battery mode for more than 1 hour.

Graphics still left to be desired: … While Apple makes their graphic cores in house and is considered one of the most powerful integrated graphic cores around, Intel still makes dismal graphic cores and relies on Nvidia / AMD to do the graphic heavy lifting. The fact in their own press junket they didn’t show any performance figure shows how Intel’s integrated graphic cores do.

New features for the 13th generation Core is Wi-Fi that supports the 6 GHz band aas well dual channel and low-energy audio bluetooth.

Specialized features: … Intel also showed some specialized features that the new Core 13th Generation features. Intel Killer™ Wi-Fi 6E (actual marketing name) shows support for Wi-Fi 6E which runs on the 6 GHz band, Double Connect Technology which allows to use dual Wi-Fi bands at the same time, herby increasing performance and Bluetooth LE (Low Energy) Audio, the industry standard which allows high performance audio connection at low energy cost.


While there are new gaming laptops from Razer (Blade 16 and Blade 18) and others that feature Intel’s 13th generation Core i9 chips, at press time none of those are actually on store shelves yet, so performance figures right now have to be taken with whatever Intel is saying at the moment.

For single core performance, Intel claims a 11% performance improvement over the Apple M2 chip. Remember, Apple’s chip runs at around 10 watts and most models that carry the chip do not have any fans to cool the chip.

For multi-core performance, which is more important for heavy duty tasks like gaming and video editing, Intel claims that the i9-13980HX has a 49% performance advantage over the Apple M1 Max, Apple’s most powerful laptop chip. Considering that Apple’s M1 Max has only 10 compute cores instead of Intel’s 24 cores (16 of them are performance cores), one would expect Intel’s lead to be in the 70 to 80% range.

According to Intel, single core performance is 11% faster than the M2 while 49% more productive on multi-core benchmark versus the M1 Max despite having over two times the amount of cores.

Another caveat to consider is that Intel uses Crossmark instead of the more popular benchmark. I guess we have to wait until we see the new Intel in the wild to do a proper benchmarking.

While results of Intel and Apple latest chip are unofficial at press time, Intel do have an advantage over raw performance. However, do note that you have to plug in your power cord to achieve this.

Same goes for single core performance.

Intergrated graphics is where Apple will always shine. The caveat is that some applications are built around Windows / Intel environment, so an un-optimized software will still run slower on Apple Silicon.


The interesting thing when you have competition in the market is not only the vibrancy of things, but the differences in approach of each player trying to solve the same problem. Apple set hard boundaries in the power consumption and aim to get as much performance squeezed from said boundary. Intel on the other hand aims to get as much performance at any means whatsoever?

Which would be a better solution? It depends on the customer of course, afterall, in matters of taste, the customer is always right.


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Mac Mini M2 - Best desktop in the world$599.99 $499.00
Apple iPad (10th Generation) Wi-Fi 64GB$518.00 $403.00
2020 Apple MacBook Air Laptop: Apple M1 Chip$1,178.00 $889.00
Apple 2023 MacBook Air Laptop with M2 chip$1,528.00 $1,238.00
Beats Studio Pro headphones$378.99 $194.95
Apple AirPods Pro (2nd Generation)$249.00 $189.99
Apple AirPods (2nd Generation)$129.00 $79.99
Apple AirTag 4 Pack$99.00 $79.99
Apple Watch SE (2nd Gen)$249.00 $179.00
Bose QuietComfort Earbuds II$279.00 $199.00
Sony-INZONE H9 Wireless Noise Canceling Gaming Headset299.99 $214.97
Sony WH-1000XM5$399.99 $328.00
Dyson V12 Detect Slim Cordless Vacuum Cleaner$649.99 $499.00
Breville the Barista Pro Espresso Machine$849.95 $679.95