To see what Apple did in 2025, read here.

This is the blog post to mark Apple’s progress in 2026. We hope this post will bring a lot of good news to the world.

March

  • Apple updated the front page to commerate 50 years of Apple with a personal message from CEO Tim Cook - Apple
  • CBS Sunday Morning also did a profile of 50 years of Apple
  • Tim Cook appeared in an interview with CBS Sunday Morning
  • At the Apple Experience event on March 4, Apple finally unveil the star of the show: MacBook Neo. An all-new MacBook that features a durable aluminum chassis, 13-inch Liquid Retina display, A18 Pro as the SoC, 16-hour battery life, 8GB of memory, and 256GB of storage, two USB-C ports (1x USB 3, 1x USB 2) - at the unbelievable price of $599 ($499 education). An extra $100 upgrades give you TouchID on the keyboard and 512GB of storage. It comes in 4 colors: silver, blush, citrus, and indigo.

  • More drips as Apple’s media presentation on March 4 approaches
    Studio Display (left) and Studio Display XDR
    • Studio Display has been updated to include Thunderbolt 5, updated Center Stage camera that supports Desk View and a six-speaker sound system that supports Spatial Audio.
    • All-new Studio Display XDR has been introduced and it’s replacing the Pro Display XDR. You’ll get a new 27-inch 5K display with mini-LED backlight with 2,000 local dimming zones, 1000 nits of SDR brightness, 2000 nits of peak HDR brightness, wider color gamut, 120Hz refresh rate (on supported devices), Adaptive Sync and dual Thunderbolt 5 ports so you can daisy chain two Studio Display XDR. Prices starts at $3,299 with options for Nano-texture glass options. The Studio Display XDR also supports DICOM medical imagine presets to enable use in diagnostic radiology.
    • Apple Silicon family has been extended with the introduction of M5 Pro and M5 Max. One of the major technology leap is the Fusion Architecture which allows two dies to be combined into a single system of chip (SoC). A new kind of core is also introduced called super cores. Both the M5 Pro and M5 Max have a new 18-core CPU with 6 super cores and 12 performance cores. The M5 Pro can have up to 20-core GPU while the M5 Max can have up to 40-core GPU
    • The MacBook Air has been updated with the new M5 chip. Apple promises an 18-hour battery life. Starting storage has been doubled to 512GB with prices starts from $1,099 for the 13-inch and $1,299 for the 15-inch MacBook Air.
    • The MacBook Pro has been updated to host the M5, M5 Pro, and the M5 Max chip. Apple promises 2x faster storage speed. M5 Pro MacBook Pro and M5 MacBook Pro comes with 1TB of storage standard while the M5 Max MacBook Pro comes 2TB of storage as standard. Prices for the MacBook Pro are as follows: 14-inch (M5: $1,599, M5 Pro: $2,199, M5 Max: $3,599), 16-inch (M5 Pro: $2,699, M5 Max: $3,899)
      An example of daisy chain the Studio Display XDR
  • Apple launched 2 new devices over the weekend. A new iPad Air powered by M4 and iPhone 17e.
    • The iPad Air features the M4 chip, N1 and C1X for connectivity. It’s available in two sizes: 11-inch and 13-inch. Prices starts from $599 for the 11-inch and $799 for the 13-inch models.
    • The iPhone 17e features the A19 chip, and the C1X chip for faster cellular connection. It has a 6.1-inch Super Retina XDR display with Ceramic Shield 2. It comes in black, white or soft pink.

February

  • As a part of Apple’s $600 billion investment commitment in the US, Apple announce an expansion of factory operation in their Houston facility, bringing future production of Mac Mini to the US for the first time. - Apple
  • Toyota is rolling out Apple Wallet car keys for iPhone - MacRumours
  • Apple has invited select members of the media to a events in New York, London and Shanghai that will take place on March 4, 2026 at 9am ET. - MacRumours, Arstechnica
  • Apple acquires ‘Severance’. The hit series eyes Summer S3 start, a 4-season run and universe expansion - Deadline
  • Apple former chief designer Jony Ive has been hired by Ferrari to design the next Electric Vehicle - Road and Track

January

  • Tim Cook in a internal memo, told Apple staff that he will push lawmakers on immigration policy. - AppleInsider

    “For as long as I can remember, we have been a smarter, wiser, more innovative company because we’ve attracted the best and brightest from all corners of the world,” … “I’m going to continue to lobby lawmakers on the issue. You have my word on that” - Tim Cook

  • There’s some evidence that Apple is testing the iPhone 17 with satellite-to-cell connectivity. A possible feature on future iPhones - Reddit
  • XCode has been updated to 26.3. One of the key features is agentic coding where you can link up with AI engines to help you code - Apple
  • Apple shared a Lunar New Year video featuring the iPhone 17 Pro
  • Apple’s Q1 2026 results are out: revenue up 16% at $143.8 billion. Net income up 16% at $42.1 billion. iPhone sales rise 23% at $85.3 billion and services continue to be the fastest growing segment at $30billion. Apple declares cash dividends of $0.26 per share. It is a very good quarter for Apple. - Apple
  • Apple introduces the new AirTag - more powerful Precision Finding, longer Bluetooth range and a louder speaker. “Industry-first” protection against unwanted tracking including cross-platform alerts and unique Bluetooth identifiers - Apple
  • Apple scored six Oscars nominations - including Best Picture - Apple
    • F1 - Best Picture, Best Sound, Best Visual Effects, and Best Editing
    • Come See Me in the Good Light - Best Documentary Feature Film
    • The Lost Bus - Best Visual Effects
  • Apple announced Creator Studio - a collection of apps that aims for creative. Apple Press Release / Product Page
    • Series of existing apps under one roof. And add more tools, including AI generative tools. The apps are Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, Freeform, Motion, Compressor, MainStage.
    • Pixelmator is now available for iPadOS.
    • Available as a subscription service - $12.99/mo or $129/year. Education prices is available - $2.99/mo or $29.99/year.
    • One-time-purchase for Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and Main Stage is available.
  • Apple teams up with Google Gemini for AI-powered Siri - CNN
    • On another note, Google paid Apple up to $20 billion in 2022 to be the default search engine in Safari browser, which attract the attention of the Justice Department - Bloomberg
    • Coverage by MKBHD
  • Chase will be the new issuer of Apple Card, replacing Goldman Sacs. The transition will take around 24 months - Apple
  • Pluribus, the smashing hit on Apple TV+, has won several awards
  • Apple TV+ series Severance also won a Golgen Globe Awards for Best Supporting Actor in a Drama Series (Tramell Tillman)
  • The New York Times run a profile on John Ternus, currently SVP of Hardware Engineering, on what could be the next Apple CEO - New York Times
  • Los Angeles Lakers games will broadcast live as a front-row immersive experience via Spectrum SportsNet App on the Vision Pro. The first game will premier on January 9 against the Milwaukee Bucks. - NBA
  • A Ukrainian soldier’s M1 MacBook Air took a direct sharapnel hit, having his life and remains functional - Tom’s Hardware
  • Apple posts an ad about Apple Watch: Quit Quitting.