We are tracking announcements and news for Apple in 2025. To find out what they did in 2024, read here.

June

  • Danny Boyle’s upcoming Zombie flick, 28 years later, was shot on the iPhone 15. But that’s half of the story. There’s insane amount of rigging to achieve the shot on the film - Wired



  • An Apple Research paper detailed that Large Reasoning Model is currently insufficient to handle problems beyond a certain complexity level, even though the problem is well known and has been solved. Researcher uses a Tower of Hanoi problem to demonstrate the limitation of current LRMs and LLMs - The Decoder

  • Joana Stern of the Wall Street Journal dresses down interviews Apple’s SVP of Engineering: Craig Federighi and SVP of Marking: Greg “Joz” Joswiak, on the sidelines of WWDC 2025 - WSJ

  • After the WWDC 2025 Keynote, there’s the Platforms State of the Union. Here’s a recap provided by Apple. Big themes in the Platforms State of the Union is Liquid Glass, Foundation Models, XCode 26 (generative code, built-in ChatGPT support), Swift 6.2 (single-threaded code, containers) SwiftUI (Web APIs, 3D Charts, Rich Text editing), Metal 4, Game Porting Toolkit 3, and a grab bag of things.

  • WWDC 2025 keynote highlights:

    • Apple kicks off their annual WWDC event with a keynote presentation. Here are the major themes and you can see more details about the keynote here
      • Liquid Glass: new design language since iOS 7. This is the first new design language since Jony Ive left Apple. When iOS bring new flat and thin designs, Liquid Glass reimagine all surfaces like a glass that floats around your screen.
      • iPadOS: The major software change will be the iPadOS with multi-tasking properly living up to its name. Apple introduces new windowing solution that makes iPadOS experience even closer to macOS. Finally you have multi-window on your iPad with external display support. The iPad is now a proper laptop so to speak
      • Ecosystem Updates:
        • streamline versioning: all software are based on the year of first release. so it’s iOS 26, macOS 26, visionOS 26, et all now.
        • Visual Intelligence: Take a screenshot and it will analyze the image for context.
        • On the fly translation: You can translate languages on the fly, even in calls.
        • Games app: to manage your games in iOS, iPadOS and macOS.
        • Redesigned Phone app, which also coming to macOS.
      • read more in our write up

  • Some pre-WWDC 2025 announcements

    • Apple unveils winners and finalist of the 2025 Apple Design Awards - Apple

May

  • OpenAI bought IO, a start-up created by Jony Ive, celebrate former chief designer of Apple, for $6.5 billion - New York Times
  • Apple has officially announced WWDC 2025 with the tagline “On the Horizon”. Main keynote will be done on June 9, 10am PT and Platforms State of the Union will be right after that - Apple.

  • After a long legal battle, Fornite is back on Apple App Store. However, it is only available in the US version of the App Store since the case only applies in the USA. - MacRumors
  • Apple launched CarPlay Ultra, a notch above the CarPlay that is available on almost every vehicle manufacturer on the market. CarPlay Ultra is only available on the latest Aston Martin for now. Depending on acceptance, CarPlay Ultra might come to a vehicle near you. - Apple
    • Deeper integration: Instead of the middle screen, CarPlay Ultra also occupy the driver’s screen.
    • Further than that, other car controls like climate, tire pressure monitoring, radio, and others are also can be controlled via CarPlay instead a separate interface.
    • Curated screens: Vehicle manufacturers can collaborate with Apple to produce custom widgets to be inline with each vehicle manufacturer’s identity



  • Apple VP Eddy Cue said that searches on the Safari app dipped for the first time in 22 years. According to him, more people are using AI instead of Google - Fortune
  • In Apple v Epic Games, a judge said that Apple lied to the court and ask for criminal charges to be investigates - The Register
  • Apple 2nd quarter results are in. $95.4 billion in revenue, and net income of $24.78 billion. All division are showing growth. Most noticeably, services category only grew by 11.7%. In terms of geographic location, Apple sales grew everywhere except in China and Europe. - Apple
    • Apple announced cash dividend of $0.26 per share and a $100 billion stock buy-back.

April

  • Together with Meta, Apple is fined $800 million from the European Union for violating the EU’s Digital Market Act. Apple violated the law by restricted how developers can communicate customers about sales and other offers. - New York Times
  • Ahead of Earth Day, Apple announced that they have a 60% greenhouse gas emission reduction compared to 2015 levels. 17.8 gigawatt of electricity that Apple uses comes from renewable sources. Also, batteries that Apple utilized uses 99% recycled rare earth elements and 99% recycled cobalt. Apple goals is to have all energy Apple uses will be renewables and almost everything that Apple makes come from recycled materials. - Apple
  • The Trump administration put phones, such as iPhone on the exemption list. The Washington Post details how Tim Cook moves behind the scenes to make iPhone on the exemption list - for now. Washington Post
  • The Trump administration wants iPhones to be build in the USA, however, Apple is silent on the matter - Arstechnica
  • According to a New York Time guest essay, you should replace your iPhone … now. Because the majority of the Apple products are made in China, with tariffs goes to 125% at time of writing, it will be a tough problem for Tim Cook to solve. - New York Times
  • Apple stock took a beating that Microsoft overtook it as the most valuable company in the world. - Bloomberg
  • Apple lost more than 9% of its value on 3-Apr-2025, one of the worst day for Apple investors due to market reaction on Trump’s tariff measures.

March

  • Apple announced WWDC returns on the week of June 9 - Apple
  • Apple, capitalizing on the Severance show popularity, take a behind a scene look on how the season finale was edited. Apple products that were prominently featured is the Mac Mini, MacBook Pro, Studio Display, and the iMac. Avid is the video editor of choice in this regard. - Apple

  • As part of the Severance series promotion, Apple cheekily added “Lumon Terminal Pro” as part of their Mac lineup. I would consider buying it if Apple actually made the product.
    A Lumon terminal, as seen in the TV show Severance is one of Apple's Mac lineup.
  • AirPods Max will have support for lossless audio and ultra-low latency audio (useful for music production). However, you need to use AirPods Max with USB-C port and the USB-C cable attached. - Apple
  • Some of Apple Intelligence Siri features will be delayed to a later update - MacRumours
  • Apple updated the MacBook Air with M4 chip, new sky blue color and a lower starting price of $999. Memory starts at 16GB with options to upgrade up to 32GB. Storage starts from 256GB and upto 2TB. Base variant comes with 30W USB-C power adapter with options for a 35W dual USB-C or 70W USB-C power adapter. - Apple
  • On the same note, Apple updated the Mac Studio with a weird chip combo of M4 Max or M3 Ultra. Pricing starts from $1999 for the M4 Max and $3999 for the M3 Ultra. The M4 Max variant starts with 36GB memory and 512GB storage with options up to 128GB memory and 8TB storage. The M3 Ultra starts with 96GB (!!) memory and 1TB storage with options up to 512GB (!!) memory and 16GB storage. - Apple

    • According to Arstechnica report, Apple says not every generation will have “Ultra” version of the chip and the current M3 Ultra have sufficient horsepower to outrun the M4 Max despite being an older architecture - Arstechnica
  • Apple updates the iPad Air with the M3 chip and a new Magic Keyboard - Apple

    • In the same rein, the iPad has been updated with A16 chip and double the starting storage.
  • Tim Cook teased an upcoming Apple product on Twitter (now called X).

February

  • Apple will spend more than $500 billion in the US over the next 4 years. Investments will include high-skilled manufacturing, focus on AI and silicon enginnering - Apple
  • Apple released the iPhone 16e, a new low-cost iPhone replacing the iPhone SE 4. The iPhone 16E sports a single 48MP 2-in-1 camera system (1x and 2x zoom), A18 chip, 6.1-inch Super Retina XDR display with Ceramic Shield, FaceID, Apple Intelligence, customizable Action Button, amongst others. Apple claims the longest battery line in any iPhone, promising 26 hours of video playback on the iPhone 16e. Pricing starts at $599 with two color options: black or white. - Apple
    • One of the new things that the iPhone 16e bring is the Apple designed C1 modem. Apple bought Intel modem business in 2019 and was slated to use their own solution by iPhone 14. That effort did not materialized until today.
    • Apple discontinued the iPhone SE 4 and iPhone 14 from the active lineup, bringing a close to the Lighting Port on Apple devices.
    • MagSafe is noticeably absent from the iPhone 16e, although it supports Qi induction charging protocol.

  • Tik-Tok is now back on the App Store, several weeks after being remove, after the Trump administration decided to pause the enforcement of the Tik-Tok ban. - New York Times
  • Apple TV is now available on the Android platform. - Apple
  • Pixelmator Pro is officially now a part of Apple. It was annouced that Apple is buying Pixelmator and the acquisition is now complete. - MacRumors
  • The UK government demands Apple to break encryption to allow government spying worldwide - Arstechnica
  • Apple introduces Apple Invites. It is an iPhone app that help people create custom invitations to gather friends and family. - Apple


  • As part of Black History Month, Apple release new Black Unity Collection - [Apple]https://www.apple.com/newsroom/2025/01/apple-introduces-the-2025-black-unity-collection/)

January

  • Apple Q1 2025 earnings released. Financial statement can be found here. Highlights: best Q1 ever, $124.3 billion in revenue, mostly driven by services. There’s a $1.2 billion increase in Mac sales due to new product launched in Q4 2024. Sales in China is down, but rest of the world is up. - Apple

  • Apple may face a class-action lawsuit regarding underpaying female workers for similar work - Arstechnica

  • The Mac Mini turns 20. - MacRumours

  • Apple Intelligence is now on by default in iOS 18.3 and other OS updates - Arstechnica

  • As part of the Tik-Tok ban, Apple removed all apps that is developed by ByteDance Ltd. - Apple

  • Tim Cook at Donald Trump inauguration

  • Parallels, a popular virtualization software, has been updated to finally able to run x86 version of Linux & Microsoft Windows on Apple Silicon - Arstechnica

  • As part of the upcoming release of the critically acclaimed TV series Severance, Apple has set up a pop-up at the Grand Central Terminal in New York City. The pop-up features a glass box with workstations identical to the TV show set up inside. On January 15, the director Ben Stiller made an appearance together with cast members. The cast members then went inside and behaved as though they are working in Lumon Industries for 2.5 hours - MacRumours

  • Apple Watch Chips is being made in the USA for the first time - MacRumours

  • Apple CEO Tim Cook to personally donate $1 million to Trump’s Inauguration Fund - Variety

  • Apple to pay $95 million to settle Siri privacy lawsuit. Apparently Siri recorded private conversations unintentionally - Reuters

  • There’s news that Apple Vision Pro may be out of production. With starting price of $3,500, and limited availability, it is no surprise that this product isn’t moving much - MacRumours