We are tracking announcements and news for Apple in 2025. To find out what they did in 2024, read here.

March

  • Apple, capitalizing on the Severance show popularity, take a behind a scene look on how the season finale was edited. Apple products that were prominently featured is the Mac Mini, MacBook Pro, Studio Display, and the iMac. Avid is the video editor of choice in this regard. - Apple

  • As part of the Severance series promotion, Apple cheekily added “Lumon Terminal Pro” as part of their Mac lineup. I would consider buying it if Apple actually made the product.
    A Lumon terminal, as seen in the TV show Severance is one of Apple's Mac lineup.
  • AirPods Max will have support for lossless audio and ultra-low latency audio (useful for music production). However, you need to use AirPods Max with USB-C port and the USB-C cable attached. - Apple
  • Some of Apple Intelligence Siri features will be delayed to a later update - MacRumours
  • Apple updated the MacBook Air with M4 chip, new sky blue color and a lower starting price of $999. Memory starts at 16GB with options to upgrade up to 32GB. Storage starts from 256GB and upto 2TB. Base variant comes with 30W USB-C power adapter with options for a 35W dual USB-C or 70W USB-C power adapter. - Apple
  • On the same note, Apple updated the Mac Studio with a weird chip combo of M4 Max or M3 Ultra. Pricing starts from $1999 for the M4 Max and $3999 for the M3 Ultra. The M4 Max variant starts with 36GB memory and 512GB storage with options up to 128GB memory and 8TB storage. The M3 Ultra starts with 96GB (!!) memory and 1TB storage with options up to 512GB (!!) memory and 16GB storage. - Apple

    • According to Arstechnica report, Apple says not every generation will have “Ultra” version of the chip and the current M3 Ultra have sufficient horsepower to outrun the M4 Max despite being an older architecture - Arstechnica
  • Apple updates the iPad Air with the M3 chip and a new Magic Keyboard - Apple

    • In the same rein, the iPad has been updated with A16 chip and double the starting storage.
  • Tim Cook teased an upcoming Apple product on Twitter (now called X).

February

  • Apple will spend more than $500 billion in the US over the next 4 years. Investments will include high-skilled manufacturing, focus on AI and silicon enginnering - Apple
  • Apple released the iPhone 16e, a new low-cost iPhone replacing the iPhone SE 4. The iPhone 16E sports a single 48MP 2-in-1 camera system (1x and 2x zoom), A18 chip, 6.1-inch Super Retina XDR display with Ceramic Shield, FaceID, Apple Intelligence, customizable Action Button, amongst others. Apple claims the longest battery line in any iPhone, promising 26 hours of video playback on the iPhone 16e. Pricing starts at $599 with two color options: black or white. - Apple
    • One of the new things that the iPhone 16e bring is the Apple designed C1 modem. Apple bought Intel modem business in 2019 and was slated to use their own solution by iPhone 14. That effort did not materialized until today.
    • Apple discontinued the iPhone SE 4 and iPhone 14 from the active lineup, bringing a close to the Lighting Port on Apple devices.
    • MagSafe is noticeably absent from the iPhone 16e, although it supports Qi induction charging protocol.

  • Tik-Tok is now back on the App Store, several weeks after being remove, after the Trump administration decided to pause the enforcement of the Tik-Tok ban. - New York Times
  • Apple TV is now available on the Android platform. - Apple
  • Pixelmator Pro is officially now a part of Apple. It was annouced that Apple is buying Pixelmator and the acquisition is now complete. - MacRumors
  • The UK government demands Apple to break encryption to allow government spying worldwide - Arstechnica
  • Apple introduces Apple Invites. It is an iPhone app that help people create custom invitations to gather friends and family. - Apple


  • As part of Black History Month, Apple release new Black Unity Collection - [Apple]https://www.apple.com/newsroom/2025/01/apple-introduces-the-2025-black-unity-collection/)

January

  • Apple Q1 2025 earnings released. Financial statement can be found here. Highlights: best Q1 ever, $124.3 billion in revenue, mostly driven by services. There’s a $1.2 billion increase in Mac sales due to new product launched in Q4 2024. Sales in China is down, but rest of the world is up. - Apple
  • Apple may face a class-action lawsuit regarding underpaying female workers for similar work - Arstechnica
  • The Mac Mini turns 20. - MacRumours
  • Apple Intelligence is now on by default in iOS 18.3 and other OS updates - Arstechnica
  • As part of the Tik-Tok ban, Apple removed all apps that is developed by ByteDance Ltd. - Apple
  • Tim Cook at Donald Trump inauguration
  • Parallels, a popular virtualization software, has been updated to finally able to run x86 version of Linux & Microsoft Windows on Apple Silicon - Arstechnica
  • As part of the upcoming release of the critically acclaimed TV series Severance, Apple has set up a pop-up at the Grand Central Terminal in New York City. The pop-up features a glass box with workstations identical to the TV show set up inside. On January 15, the director Ben Stiller made an appearance together with cast members. The cast members then went inside and behaved as though they are working in Lumon Industries for 2.5 hours - MacRumours
  • Apple Watch Chips is being made in the USA for the first time - MacRumours
  • Apple CEO Tim Cook to personally donate $1 million to Trump’s Inauguration Fund - Variety
  • Apple to pay $95 million to settle Siri privacy lawsuit. Apparently Siri recorded private conversations unintentionally - Reuters
  • There’s news that Apple Vision Pro may be out of production. With starting price of $3,500, and limited availability, it is no surprise that this product isn’t moving much - MacRumours