We are tracking announcements and news for Apple in 2025. To find out what they did in 2024, read here.

December

  • Apple avoids Chinese Chip Tariff for US consumers until mid-2027 - MacRumours
  • As the most watch show in Apple TV+ history, Pluribus, wraps up the premier season, Apple takes a behind the scene look of the show
  • Tim Cook, Apple CEO, who is also director of Nike bought $3 million shares of Nike - Barrons
  • Latest macOS 26 update, version 26.2 brings RDMA feature on Thunderbolt 5 ports. Jeff Geerling demonstrated a rig that combines 4 Mac Studio to bring a 1.5 TB unified memory to run an AI model - Jeff Geerling
  • As 2025 closes in, Apple awards best in store - Apple
    • The Rest is History - Apple Podcast 2025 Show of the Year
    • Tiimo - iPhone App of the Year
    • Detail - iPad App of the Year
    • Essayist - Mac App of the Year
    • Explore POV - Vision Pro App of the Year
    • Strave - Apple Watch App of the Year
    • HBO Max - Apple TV app of the Year
    • Pokemon TCG Pocket - iPhone Game of the Year
    • DREDGE - iPad Game of the Year
    • Cyberpunk 2077 - Mac Game of the Year
    • Porta Nubi - Vision Pro Games of the Year
    • WHAT THE CLASH? - Apple Arcade Game of the Year
    • And many more …
  • Apple announced even more executive transitions - Apple
    • Jennifer Newstead promoted to SVP, General Counsel and Government Affairs in March 2026
    • Kate Adams, the current General Counsel is set to retire late 2026
    • Lisa Jackson, VP for Environment, Policy, and Social Initiatives will to retire in late January 2026
  • Apple announced the retirement of John Giannandrea, SVP for Machine Learning and AI Strategy and will serve as an advisor. Amar Subramanya will join Apple as VP of AI, reporting to Craig Federighi - Apple

November

  • Tyler, The Creator has been crowned Apple Music’s Artist of the Year - Apple
  • Bloomberg reports that Apple is cutting jobs in Sales in a rare round of layoffs - Bloomberg
  • Pluribus (stylized PLUR1BUS) has set viewership records for Apple TV. - Deadline
  • Apple hit with a $634 million verdict in a lawsuit against Masimo in a case related to blood oxygen sensing tech - MacRumours
  • Issey Miyake and Apple announced the iPhone Pocket, a sling / wristlet accessory to put your iPhone safe in a 3D-knitted construction loop. Prices starts from $150 for the short strap and $230 for a long strap.


October

  • Apple announced their 4th quarter results with revenue of $102.5 billion, wth services reach all time high of $28.6 billion. iPhone accounts for almost half of sales at $49.1 billion. This is the first time that services accounts for over $100 billion sales in yearly revenue for Apple. Apple expects bullish growth with strong demand for iPhones. - Apple
    Graph by MacRumours.com
  • Apple, together with Microsoft, has joined the $4 trillion market cap club. They both trailed behind Nvidia, the first company on earth to achieve $5 trillion market capitalization. Nvidia market cap is larger than every countries’ GPD except USA and China - Wall Street Journal
  • Trump dined with Apple CEO and other US/Japan tech chiefs in Tokyo - Bloomberg
  • Apple hosted a Vision Pro event for developers at their headquarters in Apple Park. The full two day stream of the event is available on YouTube. - MacRumours

  • Apple donated to Trump’s $350 White House Ballroom project - MacRumours
  • Apple secured the exclusive broadcasting rights to all F1 races in the US for the next 5 years. Apple paid $750 million for the privilege. All F1 races in the US will be broadcasted through Apple TV Plus starting next year - Apple / Arstechnica
  • Apple launched a slew of update with the new M5 chip being the center focus
    • Apple launched the new M5 SoC which powers the updated MacBook Pro, iPad Pro and Vision Pro. It is built on the 3rd generation 3nm manufacturing process and features 10-core GPU, 10-core CPU and 16-core NPU. Just like the just released A19 Pro chip, it has Neural Accelerators in the GPU cores to enable 4x AI performance compared to M4. Unified memory bandwidth also bumped to 153GB/s (30% increase over M4)
    • The base MacBook Pro has been bumped with the M5 chip. Apple promises higher performance compared to the M4 MacBook Pro.
    • The iPad Pro also has been updated with the M5 chip. The M5 iPad Pro also features the new optional Apple-designed N1 wireless networking chip and C1X modem. Starting memory also bumped from 8GB to 12GB for all models.

    • Vision Pro also has been updated with the M5 chip. With the M5 chip, the updated Vision Pro can render 10% more pixels compared to the previous version. Refresh rate also increased from 100Hz to 120Hz. The battery also has been improved to last 2.5 hours of video playback instead of 1.5 to 2 hours as before. Apple introduced a new Dual Knit Band for a more comfortable fit.


  • US Mint released the 2026 American Innovation $1 Coin Program designs. One of the four designs showcase Apple founder Steve Job sitting in front of California landscape of oak covering hills. His pose suppose to capture how Steve Job able the transform something arcane and complex into something intuitive and organic like nature itself. - US Mint

  • Apple TV+ has been rebranded to simply Apple TV. F1 the movie is also coming to Apple TV. - MacRumours
  • Apple increase it’s security bounty program to up to $2 million for zero-click remote attacks - Apple
  • Some LA Lakers games will get 3D live streams on Vision Pro. They will be available on the SportNet and NBA apps for the visionOS. - MacRumours / Apple
  • According to Mark Gurman, there will be a major shakeup of Apple leadership. In his Power On newsletter, Apple’s SVP of Hardware John Ternus is slatted to be the next CEO replacing Tim Cook who has been on the helm since 2011. A few members of Apple leadership are considering leaving the company or retiring. - Bloomberg

September

  • Apple launches new project to protect and restore California redwood forest - Apple
  • Apple re-opens Ginza store.
  • Apple has demanded EU to repeal the Digital Markets Act, a law that regulates large digital service operations in the EU - Arstechnica / Statement by Apple
  • Intel, once a major supplier to the extend powers the entire Mac line up has reach out to Apple to seek investment from the giant - Reuters
  • Apple September Event brings us a refresh of Apple’s best selling product:
    • AirPods Pro 3 - Heartbeat monitor, live translation, 5 eartips sizes instead of 3 and a redesigned speakers for better sound quality and noise cancellation.
    • Apple Watch Series 11 - Sleep score, hypertension detection, 24-hour battery life, and a more scratch-resistant display
    • Apple Watch SE 3 - Always-on display, fast charging, and single hand gesture support
    • Apple Watch Ultra 3 - Satellite communication, 42-hour battery life, larger display, hypertension detection, and sleep score
    • iPhone 17 - bigger and brighter display with ProMotion and Ceramic Shield 2, brand new front-facing camera with Center Stage feature, A19 chip, and a new crossbody strap. Starts at $799.
    • iPhone Air - super-slim design. Two Ceramic Shield 2 glasses sandwich a titanium body. A19 Pro chip, single camera, eSim only. New slim accessories. Camera plateau. Starts at $999.
    • iPhone 17 Pro (Max) - Redesign with camera plateau which houses most of the logic board so the batteries can be bigger. All cameras now have 48MP sensor. Telephotos have 4x and 8x (200mm equivalent) focal length. ProRes RAW support, eSim models have bigger battery, vapor Chamber for cooling, new aluminum unibody design with a Ceramic Shield sandwich, and a 2TB storage option. Starts at $1099.
    • Internally, Apple introduced the C1X modem chip, N1 chip for wireless networking, A19 and A19 Pro for mobile chip.
  • US President Donal Trump invited major tech companies for dinner at the White House which includes Apple CEO Tim Cook. Tim Cook praises Trump for his leadership and focus on innovation - 9to5Mac

August

  • Apple announced a new Apple event that will take place on Sept-9 at 10am PT. It is anticipated that the new iPhone 17, iPhone 17 Pro, new Apple Watch, and a possible new iPhone Air will be introduced in the event. The event announcement showcase a glowing Apple logo which does have a vibe of a infrared camera heatmap.
  • Apple announced a redesigned Blood Oxygen feature for some Apple Watch Series 9, Series 10, and Apple Watch Ultra 2 users through a software update.
  • Elon Musk’s xAI sues Apple and OpenAI, claiming they are monopolist - Wall Street Journal
  • In an event in the White House, Apple CEO Tim Cook announced a new $100 billion investment in USA. Together with this new pledge, Apple committed to invest over $600 billion in the USA for the next four years. Apple claims that it supports more than 450,000 jobs across all 50 states with thousands of suppliers and partners. The cover glass that will be used on new iPhones and Apple Watches will be made in Kentucky by Corning is one of the examples that Tim Cook touted in the White House event. - Apple

July

  • Apple announced 3rd quarter 2025 results. This is the best 3rd quarter report by Apple. Revenue is up 10% at $94 billion. iPhone, Mac, and services continue to grow. 3rd quarter net income is at #23.4 billion. Apple’s board of director declare a $0.26 cash dividends per share. - Apple
    • Tim Cook,which now served as Apple’s CEO longer than Steve Job, said that Apple sold their 3 billionth iPhone in the last quarter - Yahoo
  • Apple introduced Apple Care One: streamlining coverage with a single plan. So you have multiple Apple devices (iPad, MacBook Air, and iPhone). With Apple Care One, you’ll pay $19.99 a month to cover all three devices options to add more devices with $5.99 per month per device. From the website, it covers every Apple product sold. - Apple
  • Apple lands record-breaking 81 Emmy Award nominations with Severance leading as this year most-nominated series. Severance alone scored 27 nominations including Outstanding Drama Series, Lead Actor (Adam Scott), Lead Actress (Britt Lower), Supporting Actor (Zach Chery, Tramell Tilman, John Turturro), Guest Actress (Jane Alexander, Gwendoline Christie, Merritt Wever), Directring (Jessica Gagne, Ben Stiller) and many more - Apple
  • Apple announced that Jeff Williams, COO, will transition his role to Sabih Khan, Apple SVP of Operations. Williams is set to retired by end of the year. - Apple
  • According to Bloomberg, Apple is considering to use ChatGPT instead of their own models to improve Siri. To put things in context, there’s also another Bloomberg story that Apple is considering to buy Perplexity AI to improve Apple’s AI offerings. Update: Apple is also considering Claude. - [Bloomberg]

June

  • Apple will delay bringing some features to the EU due to regulatory hurdles - Wall Street Journal

  • Danny Boyle’s upcoming Zombie flick, 28 years later, was shot on the iPhone 15. But that’s half of the story. There’s insane amount of rigging to achieve the shot on the film - Wired



  • An Apple Research paper detailed that Large Reasoning Model is currently insufficient to handle problems beyond a certain complexity level, even though the problem is well known and has been solved. Researcher uses a Tower of Hanoi problem to demonstrate the limitation of current LRMs and LLMs - The Decoder

  • Joana Stern of the Wall Street Journal dresses down interviews Apple’s SVP of Engineering: Craig Federighi and SVP of Marking: Greg “Joz” Joswiak, on the sidelines of WWDC 2025 - WSJ

  • After the WWDC 2025 Keynote, there’s the Platforms State of the Union. Here’s a recap provided by Apple. Big themes in the Platforms State of the Union is Liquid Glass, Foundation Models, XCode 26 (generative code, built-in ChatGPT support), Swift 6.2 (single-threaded code, containers) SwiftUI (Web APIs, 3D Charts, Rich Text editing), Metal 4, Game Porting Toolkit 3, and a grab bag of things.

  • WWDC 2025 keynote highlights:

    • Apple kicks off their annual WWDC event with a keynote presentation. Here are the major themes and you can see more details about the keynote here
      • Liquid Glass: new design language since iOS 7. This is the first new design language since Jony Ive left Apple. When iOS bring new flat and thin designs, Liquid Glass reimagine all surfaces like a glass that floats around your screen.
      • iPadOS: The major software change will be the iPadOS with multi-tasking properly living up to its name. Apple introduces new windowing solution that makes iPadOS experience even closer to macOS. Finally you have multi-window on your iPad with external display support. The iPad is now a proper laptop so to speak
      • Ecosystem Updates:
        • streamline versioning: all software are based on the year of first release. so it’s iOS 26, macOS 26, visionOS 26, et all now.
        • Visual Intelligence: Take a screenshot and it will analyze the image for context.
        • On the fly translation: You can translate languages on the fly, even in calls.
        • Games app: to manage your games in iOS, iPadOS and macOS.
        • Redesigned Phone app, which also coming to macOS.
      • read more in our write up

  • Some pre-WWDC 2025 announcements

    • Apple unveils winners and finalist of the 2025 Apple Design Awards - Apple

May

  • OpenAI bought IO, a start-up created by Jony Ive, celebrate former chief designer of Apple, for $6.5 billion - New York Times
  • Apple has officially announced WWDC 2025 with the tagline “On the Horizon”. Main keynote will be done on June 9, 10am PT and Platforms State of the Union will be right after that - Apple.

  • After a long legal battle, Fornite is back on Apple App Store. However, it is only available in the US version of the App Store since the case only applies in the USA. - MacRumors
  • Apple launched CarPlay Ultra, a notch above the CarPlay that is available on almost every vehicle manufacturer on the market. CarPlay Ultra is only available on the latest Aston Martin for now. Depending on acceptance, CarPlay Ultra might come to a vehicle near you. - Apple
    • Deeper integration: Instead of the middle screen, CarPlay Ultra also occupy the driver’s screen.
    • Further than that, other car controls like climate, tire pressure monitoring, radio, and others are also can be controlled via CarPlay instead a separate interface.
    • Curated screens: Vehicle manufacturers can collaborate with Apple to produce custom widgets to be inline with each vehicle manufacturer’s identity



  • Apple VP Eddy Cue said that searches on the Safari app dipped for the first time in 22 years. According to him, more people are using AI instead of Google - Fortune
  • In Apple v Epic Games, a judge said that Apple lied to the court and ask for criminal charges to be investigates - The Register
  • Apple 2nd quarter results are in. $95.4 billion in revenue, and net income of $24.78 billion. All division are showing growth. Most noticeably, services category only grew by 11.7%. In terms of geographic location, Apple sales grew everywhere except in China and Europe. - Apple
    • Apple announced cash dividend of $0.26 per share and a $100 billion stock buy-back.

April

  • Together with Meta, Apple is fined $800 million from the European Union for violating the EU’s Digital Market Act. Apple violated the law by restricted how developers can communicate customers about sales and other offers. - New York Times
  • Ahead of Earth Day, Apple announced that they have a 60% greenhouse gas emission reduction compared to 2015 levels. 17.8 gigawatt of electricity that Apple uses comes from renewable sources. Also, batteries that Apple utilized uses 99% recycled rare earth elements and 99% recycled cobalt. Apple goals is to have all energy Apple uses will be renewables and almost everything that Apple makes come from recycled materials. - Apple
  • The Trump administration put phones, such as iPhone on the exemption list. The Washington Post details how Tim Cook moves behind the scenes to make iPhone on the exemption list - for now. Washington Post
  • The Trump administration wants iPhones to be build in the USA, however, Apple is silent on the matter - Arstechnica
  • According to a New York Time guest essay, you should replace your iPhone … now. Because the majority of the Apple products are made in China, with tariffs goes to 125% at time of writing, it will be a tough problem for Tim Cook to solve. - New York Times
  • Apple stock took a beating that Microsoft overtook it as the most valuable company in the world. - Bloomberg
  • Apple lost more than 9% of its value on 3-Apr-2025, one of the worst day for Apple investors due to market reaction on Trump’s tariff measures.

March

  • Apple announced WWDC returns on the week of June 9 - Apple
  • Apple, capitalizing on the Severance show popularity, take a behind a scene look on how the season finale was edited. Apple products that were prominently featured is the Mac Mini, MacBook Pro, Studio Display, and the iMac. Avid is the video editor of choice in this regard. - Apple

  • As part of the Severance series promotion, Apple cheekily added “Lumon Terminal Pro” as part of their Mac lineup. I would consider buying it if Apple actually made the product.
    A Lumon terminal, as seen in the TV show Severance is one of Apple's Mac lineup.
  • AirPods Max will have support for lossless audio and ultra-low latency audio (useful for music production). However, you need to use AirPods Max with USB-C port and the USB-C cable attached. - Apple
  • Some of Apple Intelligence Siri features will be delayed to a later update - MacRumours
  • Apple updated the MacBook Air with M4 chip, new sky blue color and a lower starting price of $999. Memory starts at 16GB with options to upgrade up to 32GB. Storage starts from 256GB and upto 2TB. Base variant comes with 30W USB-C power adapter with options for a 35W dual USB-C or 70W USB-C power adapter. - Apple
  • On the same note, Apple updated the Mac Studio with a weird chip combo of M4 Max or M3 Ultra. Pricing starts from $1999 for the M4 Max and $3999 for the M3 Ultra. The M4 Max variant starts with 36GB memory and 512GB storage with options up to 128GB memory and 8TB storage. The M3 Ultra starts with 96GB (!!) memory and 1TB storage with options up to 512GB (!!) memory and 16GB storage. - Apple

    • According to Arstechnica report, Apple says not every generation will have “Ultra” version of the chip and the current M3 Ultra have sufficient horsepower to outrun the M4 Max despite being an older architecture - Arstechnica
  • Apple updates the iPad Air with the M3 chip and a new Magic Keyboard - Apple

    • In the same rein, the iPad has been updated with A16 chip and double the starting storage.
  • Tim Cook teased an upcoming Apple product on Twitter (now called X).

February

  • Apple will spend more than $500 billion in the US over the next 4 years. Investments will include high-skilled manufacturing, focus on AI and silicon enginnering - Apple
  • Apple released the iPhone 16e, a new low-cost iPhone replacing the iPhone SE 4. The iPhone 16E sports a single 48MP 2-in-1 camera system (1x and 2x zoom), A18 chip, 6.1-inch Super Retina XDR display with Ceramic Shield, FaceID, Apple Intelligence, customizable Action Button, amongst others. Apple claims the longest battery line in any iPhone, promising 26 hours of video playback on the iPhone 16e. Pricing starts at $599 with two color options: black or white. - Apple
    • One of the new things that the iPhone 16e bring is the Apple designed C1 modem. Apple bought Intel modem business in 2019 and was slated to use their own solution by iPhone 14. That effort did not materialized until today.
    • Apple discontinued the iPhone SE 4 and iPhone 14 from the active lineup, bringing a close to the Lighting Port on Apple devices.
    • MagSafe is noticeably absent from the iPhone 16e, although it supports Qi induction charging protocol.

  • Tik-Tok is now back on the App Store, several weeks after being remove, after the Trump administration decided to pause the enforcement of the Tik-Tok ban. - New York Times
  • Apple TV is now available on the Android platform. - Apple
  • Pixelmator Pro is officially now a part of Apple. It was annouced that Apple is buying Pixelmator and the acquisition is now complete. - MacRumors
  • The UK government demands Apple to break encryption to allow government spying worldwide - Arstechnica
  • Apple introduces Apple Invites. It is an iPhone app that help people create custom invitations to gather friends and family. - Apple


  • As part of Black History Month, Apple release new Black Unity Collection - [Apple]https://www.apple.com/newsroom/2025/01/apple-introduces-the-2025-black-unity-collection/)

January

  • Apple Q1 2025 earnings released. Financial statement can be found here. Highlights: best Q1 ever, $124.3 billion in revenue, mostly driven by services. There’s a $1.2 billion increase in Mac sales due to new product launched in Q4 2024. Sales in China is down, but rest of the world is up. - Apple

  • Apple may face a class-action lawsuit regarding underpaying female workers for similar work - Arstechnica

  • The Mac Mini turns 20. - MacRumours

  • Apple Intelligence is now on by default in iOS 18.3 and other OS updates - Arstechnica

  • As part of the Tik-Tok ban, Apple removed all apps that is developed by ByteDance Ltd. - Apple

  • Tim Cook at Donald Trump inauguration

  • Parallels, a popular virtualization software, has been updated to finally able to run x86 version of Linux & Microsoft Windows on Apple Silicon - Arstechnica

  • As part of the upcoming release of the critically acclaimed TV series Severance, Apple has set up a pop-up at the Grand Central Terminal in New York City. The pop-up features a glass box with workstations identical to the TV show set up inside. On January 15, the director Ben Stiller made an appearance together with cast members. The cast members then went inside and behaved as though they are working in Lumon Industries for 2.5 hours - MacRumours

  • Apple Watch Chips is being made in the USA for the first time - MacRumours

  • Apple CEO Tim Cook to personally donate $1 million to Trump’s Inauguration Fund - Variety

  • Apple to pay $95 million to settle Siri privacy lawsuit. Apparently Siri recorded private conversations unintentionally - Reuters

  • There’s news that Apple Vision Pro may be out of production. With starting price of $3,500, and limited availability, it is no surprise that this product isn’t moving much - MacRumours