Apple in 2023

Table of Contents

This tracks Apple’s major movement and announcements in 2023. To view Apple’s movements in 2022, click here.

February

• YouTube channel neo publish a video about Apple’s circle headquarters in Cupertino
• Apple release a new film that is shot on iPhone 14 Pro. This film is 30 minutes long.
• As Apple’s VP of Industrial Design Evans Hankey departs Apple later this year, Apple decided not to look for a replacement. The core industrial design team that consist of around 20 or so people will report directly to COO Jeff Williams - Fast Company

January

• Apple is sponsoring the Super Bowl LVII halftime show and featuring Rihanna as the star. To mark this occasion, Apple introduce exclusive content featuring Rihanna’s music in Spatial Audio, exclusively on Apple Music. - Apple
  

  

• Apple reportedly stop their development of their in-house Wi-Fi chip module. - Ming Chi Kuo @ Medium
• Apple finally start to sell the Kensington Locking Kit for the Mac Studio. Pricing is at $65 - Apple Store
  

  

• With a lower pricing, bigger screen, new temperature and humidity sensor, the HomePod is back
  • A new update activates the hidden temperature and humidity sensor in the HomePod Mini.
    

    

• In a video event, Apple launched the M2 Pro and M2 Max chips, refreshed the Mac Mini and refreshed the MacBook Pro
  

  

  • The M2 Pro chip now has up to 12 CPU cores instead of 10, up to 19 GPU cores instead of 16 and supports up to 32 GB of memory
  • The M2 Max chip also has 12 CPU cores instead of 10, up to 38 GPU cores instead of 32 and supports up to whopping 64 GB of memory.
    

    

  • The Mac Mini now has M2 or M2 Pro chips with memory support up to 32 GB. Price for the base Mac Mini has dropped from $699 to $599. The M1 Pro version has 4 Thunderbolt 4 ports instead of 2 in the M2 version.
    

    

  • The MacBook Pro has M2 Pro or M2 Max chip, Mini-LED screens, matching MagSafe 3 cables, support up to 96 GB of memory and a battery life up to 22 hours streaming movies from Apple TV Plus.
• For Martin Luther King day, Apple has updated their front page to dedicate the memory of Dr. Martin Luther King. Tim Cook also said a few words about MLK.

  Dr. King said, "We must come to see that human progress never rolls in on the wheels of inevitability. It comes through the time and persistent work of dedicated individuals." Grateful to everyone carrying on the legacy of Dr. King and making a difference in their communities. pic.twitter.com/TKA0fniWVv

  — Tim Cook (@tim_cook) January 16, 2023

• Under his direction, Tim Cook, Apple’s CEO agree to take a paycut from his annual salary of $84 million in 2022 to $49 million in 2023. Signs of times for Apple and the US economy - The Verge
• Intel announced the Core i9-13980HX processor, which Intel claims the world’s most powerful mobile processor - Intel
• Wireless Power Consortium (WPC) has adapted Apple’s MagSafe as the new Qi2 standard - MacRumours
• Dark Sky, a weather app that Apple acquired in 2020 will cease to be in the App Store starting 1-Jan-2023. Apple has mainly implemented Dark Sky features in their own Weather app - MacRumours

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